No not thirty-nine but ten thousand steps and it isn't a secret. The question which has been on my mind purely from a psychology point of view is what does this information mean to the wearer? Simply knowing you have say only achieved just over half your quota does this make you:
1) Go out and walk around the block to reach or pass this goal.
2) Think I will try and do better tomorrow.
3) Look and say "oh I have only done that much, never mind".
So really the question is does this motivate you or merely inform you.
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